Starting RoundAbout Kids Co.: A Mom’s Journey to Creating Timeless, High-Quality Outerwear
As a mom of two older daughters and a little boy, I always found myself struggling to find outerwear that could be handed down. Most of the options I came across were either overly gendered or lacked the durability needed to withstand more than one season of wear and tear. That’s why I decided to create RoundAbout Kids Co., a children’s outerwear brand focused on classic, heirloom-quality pieces designed to be passed down from child to child—without sacrificing style or function.
From Frustration to Innovation
The idea for RoundAbout Kids Co. came from the need for well-made, versatile jackets that look great on both boys and girls. I wanted pieces that didn’t have an expiration date on their style and could easily transition from playground adventures to family outings. When I couldn’t find what I was looking for, I decided to make it myself. That’s how the Jamie Jacket was born—a beautifully crafted, timeless jacket made from high-quality materials that will stay in style for years.
Quality You Can Feel, Durability You Can Trust
I’m passionate about creating outerwear that’s more than just stylish—it’s meant to last. The Jamie Jacket is made from premium, weather-resistant fabrics and features interchangeable cuffs that allow you to change up the look for each child. We use the kind of materials that can stand up to active kids and still look good enough to pass down to siblings.
Classic Design Meets Practical Function
The Jamie Jacket’s classic silhouette is simple yet sophisticated, making it easy to pair with any outfit. And since we know kids grow quickly in, the cuffs are adjustable and interchangeable, adding a bit of fun and flexibility without the need to buy a new jacket every season. It’s a jacket that grows with your family and can handle everything from crisp autumn hikes to rainy day puddle-jumping.
Embracing the Fall Fun
With fall here, there are endless opportunities for family adventures—apple picking, leaf peeping, pumpkin patches—and the Jamie Jacket is ready for it all. Its versatile design and cozy lining keep little ones comfortable, while its durable construction ensures it will look just as good at the end of the season as it did at the beginning.
At RoundAbout Kids Co., our mission is to create outerwear that feels special, stands the test of time, and celebrates the joy of childhood. The Jamie Jacket is just the beginning. I’m so excited to share these pieces with other parents who, like me, want quality outerwear that makes handing down clothes as easy as it is meaningful.
Sincerely,
Sam